In the heart of Anambra State’s capital city, Awka recently came alive as the venue for a major exhibition that brought together the food, consumer-goods and pharmaceutical sectors. The venue was abuzz with activity as manufacturers, distributors, service providers and wellness-brands converged to present their latest products, innovations and market ambitions — a clear signal that the Southeastern region is fast becoming a key player in Nigeria’s health and FMCG (fast-moving consumer goods) economy.
Spotlight on Purna Nigeria & Their Gummies Showcase
Among the many brands that took center stage at the exhibition was Purna Nigeria, which leveraged the event to launch and spotlight its line of six gummy supplement variants. The company secured a premium booth (Platinum 2) at the exhibition in Awka, where the public, pharmacists, health advocates, and other industry participants got hands-on exposure to the brand.
Purna’s display was more than a simple product showcase — it was a full brand immersion experience:
Attendees had the opportunity to sample the gummies firsthand, taste the flavors, ask questions, and compare between variants.
The six variants introduced include Apple Cider Gummies, Maiden of the Tower Gummies, Mama Bear Gummies, Lil Cubs Gummies, Hairway to Beauty Gummies, and Good Morning Sunshine Gummies.
A unique feature Purna emphasized was individual wrapping of each gummy — a design choice they said helps protect against cross-contamination, oxidation, humidity and loss of potency.
During the exhibition, important industry voices applauded the product line. For example, at the 44th Annual International Scientific Conference of the Association of Community Pharmacists of Nigeria (ACPN) held in Awka, the launch of the Purna Gummies was widely commended.
The brand’s booth also saw high foot traffic — with many visitors discovering Purna for the first time, engaging with brand staff, asking about product specifications, and making purchases on site.
Even the Anambra State governor reportedly visited Purna’s stand, pausing to view and engage with the brand’s display.
By combining product sampling, direct engagement and regulatory compliance messaging, Purna Nigeria effectively turned their exhibition presence into a strong branding and awareness play.